Challenge Your Fear with Iqoniq™ Swimwear

ARE YOU AFRAID TO WEAR SPEEDO-STYLE SWIMWEAR? AFRAID OF WHAT YOUR FRIENDS MIGHT SAY? THE TEAM OF IQONIC™ CHALLENGES YOU TO GET OVER IT, DEMANDING YOU TO CHALLENGE YOUR FEARS WITH THEIR NEW AND EXCITING COLLECTION OF SWIMWEAR FOR THE SUMMER OF 2008.

Iqoniq™ is on a mission. A mission to safe the brief from the brutal take-over by the board shorts. Where the brief is a well appreciated piece of swimwear on the European beaches, in the United States, the short still rules. According to Iqoniq™ this has to change, and we couldn’t agree more.

With slogans like ‘Get what you want by showing off what you’ve got,’ Iqoniq™ is out to set its own course in the swimwear market. The company seems to be committed to lead a revolution in order to get the male population on this planet all in nice fitting swimming briefs. Their weapons: high qualitative and well designed product, presented in a tasteful campaign showing men from every corner of the world. Iqoniq™ has got it, and is certainly not afraid to show it. –B-

With photography by Wander Aquiar.

IQONIQ™ | BEAUTIFUL

Comments

[jeanpaul]

I'm European and have always been thinking that men have the right to expose their body shape on the beach as well as women do and feel free to show their swelling parts, that's absolutely natural male anatomy ! I 've always appreciated nude bathing and where it's not allowed, wearing comfortable speedos as small as possible. Most men used speedos, straight and gay indifferently, until shorts come into fashion from the USA in Europe too many years ago. So women got trendy on the beach as nude as possible and men pretty dressed. Fortunately some stylists decided to change now and speedos become every year more usual to see again

[keoni]

i guess that is the new "style"...to wear your swimsuit around your neck...hahaha!

[modest swimsuits]

Each style clothing layers is subject to intense scrutiny by a team of experts and the result is a line of swimwear that is made for real bodies. Bodies that do more than stand there and look pretty.