In 2006 and 2007 ES Collection sponsored the Mr. España competition and this moment marks a before and after in the brand’s marketing and expansion strategy. Thanks to the RDI department, every year they market new products that along with the quality of the fabrics used make ES Collection a benchmark to follow in the sector. Asides from the Pack-Up and the Solar Tattoo, ES Collection also invented the reversible swimming trunks, were pioneers in introducing zippers in swimwear and seamless swimming trunks with molded and performed products that makes your best assets stand out even more on the beach. Such as the Wonderslip and the Wonderswim.
This year ES Collection presented the Wonderswim. A global innovation. The Wonderswim is the first swimwear product that comes with a removable front Pack-Up and a non-removable Back-Up for the buttocks. This swimwear version of the 2007 launched Wonderslip doesn’t absorb water and doesn’t loose shape. And – just as important – the additional elements are invisible for the eye, leaving others only to look at your enhanced features. Needless to say, the Wonderswim was a huge success on the international beaches this summer, and all the more reason for yet another new product launch: the Wonderboxer. Accompanied by an entertaining and educative video, the Wonderboxer will be on shelves as of now, but something tells us it won’t stay there for a long time. Watch out for well filled packages and nice and firm behinds… -B-
ES COLLECTION | BEAUTIFULMAG
WONDERBOXER | BEAUTIFULMAG