GERMAN ARMENTA AND HIS PICSESSIONS PORTFOLIO WORK HAVE BEEN WIDELY PUBLISHED ONLINE. HIS WORK HAS REACHED ICONIC STATUS, NOT IN THE LEAST THANKS TO HIS CUNNING CHOICE OF USING UNCONVENTIONAL SETTINGS TO SHOW THE BEAUTY AND STRENGTH OF MASCULINITY. BUT THERE IS MORE TO GERMAN THAN THAT.
On the mission to highlight the beauty of masculinity in all its aspect, Mexican photographer German Armenta does not focus one type of man. On the contrary. His project Picsessions is open for all kinds of men that in one way or the other are reflections of male beauty. With a preference of working on location, German usually takes his men to places that create a strong contrast with the curved lines of their bodies. We have seen series shot in industrial areas and abandoned buildings, and each one of them tells its own story about male beauty. But this is not all German does. Sometimes he also returns to his studio and shoots photographs that are less poetic, though certainly not less beautiful.
German Armenta started his photographic career about 7 years ago. At first it was a hobby but fed with his passion and continues quest for beauty, photography rapidly started to occupy much more of German’s time. Still it is an additional aspect of his life. German’s main activities are in textile and fashion, and so it can come to happen that those two ingredients sometimes also return in his photo work.
Mauricio Ferre is a model of Argentine origin. His work with German Armenta separates itself from what we normally know from German by the fact it is all shot in environments that are less poetic and even some inside the studio. So more then focusing on that contrast of old architectural features versus curved male physiques, this set really places Mauricio in the center of the camera lens. And while injecting an extra dose of Latin American hotness in German’s work, Mauricio also shows that posing in underwear and swimwear is an art by itself. Closer to home for German with his fashion background, but certainly not less stunning, this skillfully shot series. And it once again proofs German Armenta is a photographer to watch. –BM-
GERMAN ARMENTA | BEAUTIFULMAG