"The Nasty Pig Fall/Winter 2012-13 collection began with the idea that, in our culture, creativity is often mistaken for insanity," said Nasty Pig CEO David Lauterstein. "They’re two sides of the same coin. Highly creative people have different brain structures. They tend to live in the moment, absorbing a lot of detail, and don't see things as linearly as the rest of the population. This can seem a lot like what society technically classifies as insanity, which is how we arrived at the theme of Technically Insane."
"We infused the idea of Technical Insane throughout the design of the collection," added Nasty Pig Creative Director Frederick Kearney. "Our cut and sew pieces have details evoking the wrapping and closure found in straitjackets, with garments like the F-19 Flight Suit and the Ward Shirt featuring snaps that allow them to fasten in unpredictable yet functional ways. We played with the idea of illusion and the ways that reality can be questioned in garments like the Delusional Fleece – a riff on the classic cable knit sweater, featuring a discharge print of an enlarged photo of a knit we created in-house."
"Throughout our graphic prints, we play with the ideas of confinement often associated with insanity, and pair them with imagery familiar from our fetish heritage," Kearney continued. "The Trapped Longsleeve pairs straitjacket-esque padding at the forearm with a sublimation print on the right arm that brings to mind a person ‘trapped’ inside the garment. The Ink Blot tee incorporates our logo into a Rorschach test. Bending reality further, our image of the Slice It Sleeveless features our model Christos (who is featured on the shirt) confronting a version of himself."
"We really wanted to illustrate the concepts behind the collection in this campaign, which allowed us to stretch our creative boundaries," said Lauterstein. "Fred conceived and executed the project from front to back; his role included building sets (such as "The Rubber Room"), blocking shots and creating primary styling throughout the shoot. He took and retouched every photo. And the shoot was also an in-house job in terms of casting – our models Abel, Mike, Gary, Matthew, and Christos, all members of the Nasty Pig Crew, have each been featured in previous editorials for the brand. And Nasty Pig’s retail team discovered our new face Sinaka when he walked into our boutique. His dreads are crazy." –BM-
Nasty Pig's Fall/Winter 2012 Lookbook, themed Technically Insane, was photographed and styled by Nasty Pig Creative Director Frederick Kearney. Additional Styling provided by Nasty Pig CEO David Lauterstein and Polar Buranasatit. All clothing featured is from Nasty Pig's Fall/Winter 2012 collection, available online at www.nastypig.com, at the Nasty Pig HQ in New York City (265A West 19th Street), and at select stockists. Certain styles shown will go on sale 10/1; the rest is available now.
From top to bottom, left to right: Christos in the F-Off Tee, $35) and Nasty Pig Longjohns, $39 (available 10/1) |Gary in the Delusional Fleece. $110 (available 10/1) | Sinaka in the Ward Shirt. $88 (available 10/1) | Sinaka in the Hogtied Tee. $39 | Christos in the Slice It Sleeveless. $48 | Matthew in the Knockout Jock. $22 | Abel in the Lateral Vest, $119, (available now) and the Mogul Pant, $TBA (available 10/15, NPHQ Exclusive) | Abel in the Ink Blot Tee. $35 | Gary in the F-19 Flight Suit. $179 (available 10/1) | Gary in the Auger Jean. $179 |Mike and Abel in the Institute Henley. $52 | Mike in the Trapped Longsleeve. $59. (available 10/1 ) | Gary in the Auger Jean. $179 | .
NASTY PIG | BEAUTIFULMAG