Beautiful: Eye Tracking

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EYE TRACKING IS THE PROCESS OF MEASURING THE POINT OF THE GAZE. IT IS A SYSTEM OFTEN USED IN RESEARCH ON THE VISUAL SYSTEM, IN PSYCHOLOGY AND AS A MARKETING TOOL IN PRODUCT DESIGN. IT IS INTERESTING REALLY, BECAUSE IT GIVES YOU THE INFORMATION AS OF WHAT THE MIND REGISTERS AS THE MOST IMPORTANT AND MOST VISIBLE ELEMENT ON THE SUBJECT THAT IS BEING TESTED.

It is all in the eyes. The eye is the window to the soul. They show inner thought because they have depth to them. They show our most intimate feelings and reveal the moods we are in. At the same time they also absorb. The eyes register impulses from outside, and tracking ones gaze teaches us how we look at things. What we find important. It is really simple. Just take a product you bought at the supermarket and give it a good look. What is the first thing you see and register?

Now a man of 28, Franc was a strapping French Canadian boy who spent his youth doing what strapping Canadian boys do: playing hockey. A talented player, he had to decide whether he should devote himself to the sport and try to turn pro or not. But he found too many distractions in his teenage years to compete with. One can only guess as to what those distractions were, but I let your imagination fill in the gaps here. Fact is, Franc eventually grew up and turned out to be a major distraction himself.

Ok let’s face it, Franc is a real head turner. While growing up he heard over and over again he should give modeling a serious try. And so he did. And not at all without success. Franc has various shoots under the belt as well as runway experience. Now if you ask anyone who knows Franc about what his key asset is, everyone will say his eyes. And indeed Franc has a beautiful eyes. They are very expressive and seem to be challenging you all the time. And so it is not surprising that when the man behind H2H-Images first saw Franc, he was indeed captivated by Franc’s gaze and decided to propose a collaboration with him.

Now we have come to know H2H-Images as an artist who is curious and has great interest in the male physique. And so, while working with Franc, he became curious what else the sexy Quebecois had to offer. Again I don’t think we need to lay it out here. These pictures prove that, in and out of clothes, Franc possesses much to captivate you. But the real question here is, while Franc is revealing more and more of himself in these photos, are you still drawn to his eyes at the end. In other words, what does the eye tracking process teaches us today? –BM-