For four days the creative team of ES Collection captured spectacular images on El Hierro. ES Collection worked closely with the council of the island and the tourism office with the purpose of displaying the images in the most remote and spectacular landscapes of El Hierro. Besides of having the luxury of shooting the campaign in such beautiful scenarios, the brand served its purpose to support and promote internationally the tarnished image of the island after the 2011 volcanic eruption. "The result of combining the “Mars style” landscapes with stunning models and colourful designs probably made this campaign the best ever so far" says Joan Crisol, official photographer of the popular fashion brand.
With the 2013 campaign baptized "El Hierro" the brand presents a swimwear collection produced entirely in Spain (as all ES collection products) with first quality materials, unique design and fluorescent colors. In a few words, a collection unsuitable for shy people. It also incorporates its two worldwide patents, the solar tattoo and the Pack-up system in several of its models. "In my opinion, the word that better describes this wonderful collection is AWESOME, with no doubt the best one by far”, says Eduardo Suñer, ES collection Product Manager.
The now famous Pack-up system is a preformed foam cup that helps to improve the aesthetics and promotes an instant effect of increasement of the male attributes, in addition to not marking the swimsuit front side. But the brand not only brought to the market this innovation, but also patented the Solar Tattoo, a transparent fabric that allows the sun's rays pass through the garment and tan cool forms on the skin.
ES Collection was founded in 2006 in Barcelona. Months after its first start and stunning success in Spain, it began expanding over different continents and is currently present in various countries such as England, Germany, Australia, Japan, United States, Brazil, Canada…etc. Today ES Collection has over 300 representatives spread across five continents and even if the world is facing a scenario of global crisis, the company has opened in recent months four new stores in Vienna (Austria), Cologne (Germany), Mexico City and Milano (Italy). –BM-
Photography by Joan Crisol.
ES COLLECTION | BEAUTIFULMAG