WHAT DO YOU HEAR IN THE EXPRESSION ‘ACT STRAIGHT’? I DON'T KNOW ABOUT YOU BUT WHAT I HEAR IS A GAY GUY WHO WON'T BE SEEN AS GAY... BECAUSE BEING SEEN AS CAMP, FEMININE OR WHATEVER ELSE IS NOT GREAT OR EVEN SHAMEFUL... RIGHT? SO, MASCULINE, CAMP, FEMININE AND ALL THE SHADES IN BETWEEN, THERE'S NO RIGHT OR WRONG, GOOD OR BAD OR EVEN 'A SIMPLE PREFERENCE', LIKE SOME OF US SAY...
I really love it when someone talented I work with decides to use that talent not only to produce wonderful work, but also to venture in other creative directions. I love it even more if the work is not only nice and qualitative, but also in support of one or multiple good causes. So please allow me to direct your attention to Act Straight.
Act Straight is the creative brainchild of photographer and artist Pierre-Yves Monnerville. Indeed, that very same one whose work you have admired here many times before. Pierre-Yves in not only a most talented photographer who has that rare ability to find beauty wherever he looks, he is also a beautiful person with his heart in the right place. Asked about his latest venture Act Straight Pierre-Yves explained: “It’s an ironic take on internalised homophobia. That’s what I think of every time I see guys labelling themselves ‘straight acting’ either physically or on Grindr or other apps.” True, Act Straight is that. But the beauty of it is that it is so more as well.
Act Straight is a start-up based in Brighton, the UK's gay headquarters. They use the latest technology and organic cotton for their t-shirts to only print your garment when you place an order. This minimises wastage and allows us to offer you a wider range of products from t-shirts to embroidered caps, cushions and even phone cases. They’ll soon be launching mugs too. All designs are printed in Northern England on garments made by Earth Positive and Continental Clothing, members of the Fair Wear Foundation. Its mission is to improve labour conditions for the hundreds of thousands of workers involved making clothes for FWF member companies. This means: No forced labour, no discrimination in employment, no child labour, freedom of association and right to collective bargaining, payment of living wage, no excessive working hours, safe and healthy working conditions and legally binding employment relationship.
And there is more. Act Straight prints with eco-friendly inks which means: No toxins in the ink, no animal by-products used to create the ink, safe for use on products for both adults and children and OEKO-TEX® certified. Furthermore, all their garments are made using ONLY renewable energy. Now I see you thinking, great, the world really needs this, but how am I going to afford this because if all this is possible and the bigger brands don’t do it, it must be very expensive. Well think again. For an average £21.99 you can own one of Act Straight’s emblematic tee-shirts, and sweatshirts are available in the range of £29.00 to £35.00.
So there you have it. Quality, responsible garments that not only look good and feel good, but also make a statement about who you are in an typical British, humoristic and unapologetic way. Designed and created by Pierre-Yves Monnerville. And because he is such a great photographer as well, also presented by Pierre-Yves Monnerville. And if you’d like to read a bit more about Act Straight and how Pierre-Yves came to start this initiative, I welcome you to read his personal blogspot on the Act Straight website. –BM-