Forums as we used to know them in prehistoric times do no longer exist. Instead we have ad campaigns to see our stars of sports. But ES Collection decided to bring its athletic heroes back on the street, showing of not only their amazing sculpted bodies but also the latest collection of athletic wear. ES Collection never cease to amaze and once again they launched a mind-blowing collection, accompanied with a campaign that in quality equals the actual product. And of course it is once again photographer Joan Crisol who signs off on the creative part of the campaign, which is a true forum of male athletic beauty.
ES Collection in no longer only a swim- and underwear brand. ES Collection is a true lifestyle brand, that, besides its iconic pack-up undergarments, also delivers to its promise of qualitative and fashionable athletic wear, casual wear and all the necessary accessories you need to complete your outfit. The Brand from Barcelona has developed itself in a matter of a few years into a real player on the fashion and sports market and with their new Athletic 2013 line ES Collection seems to match itself with sports giants such as Adidas and Nike. The slogan Never Back Down! obviously underlines that fact. And guess what, they proof to be a real match for the competition.
Never Back Down! is the most energetic campaign ever seen by ES Collection. The collection combines natural high quality materials with vintage finishes that redefine a sportswear style. “Movement and freedom were the main source of inspiration when designing this range”, explain ES Collection designers Michel Mesarra and Carmen Mofty. Photographer Joan Crisol has teamed up with the ES Collection team for several years now and produced one successful campaign after the other. Being the official ES Collection photographer he knows what he is talking about when he comments: “Never Back Down! has been the biggest campaign ever undertaken in search for the desire to improve the masculine man.” Looking at this amazing collection and these mouth-watering images, we couldn’t agree more. –BM-
ES Collection is official partner of the 2014 European Snow Pride.
ES COLLECTION | BEAUTIFULMAG
JOAN CRISOL | BEAUTIFULMAG