THIS SEASON THE CREATIVE TEAM OF SWEAT UNDER GEAR TAKES THEIR BRANDS NAME VERY LITERALLY. THEIR CAMPAIGN EXISTS OUT OF CLAN SHOTS THAT FOCUS MORE ON THE MODEL DOING SOME HEAVY WORK OUT ROUTINES THAN ON THE PRODUCT ITSELF. IF SEEING THOSE EXERCISE SHOTS DOESN’T MAKE YOU SWEAT, FOR SURE THE MODEL JOEL HIMSELF WILL.
Sweat Under Gear provides today's man with a line that reflects his athletic, fashionable lifestyle. Our mission is "to complement today's man with underwear that speaks to his lifestyle and sense of masculinity." Sweat Under Gear does not want to dress you up in pretty colours and playful prints. The want their men to feel masculine, sexy, free to show off his best asset at the gym, at home, to wear with confidence ... to play and have fun.
Under the definition of simplicity is sexy, Sweat Under Gear offers a broad range of products, varying from sport brief to sweat jocks, fighter briefs, sweat trunks and even seat tee’s. Up till now you won’t find fancy prints on the Sweat products. Instead, all styles come in crisp white and sexy black tones, giving the Sweat Under Gear items a timeless look. However, stylish prints and new colors are in the pipeline, and will be launched in a next collection, still guaranteeing Sweat Under Gear’s promise of providing underwear that looks and feels sexy. –B-