EARLIER THIS MONTH SPORTS GIANT NIKE LAUNCHED THEIR 4TH AND LAST EPISODE IN THEIR FOOTBALL CAMPAIGN PUT IT WHERE YOU WANT IT. AND THAT IS ACTUALLY NOT SUCH A BAD THING.
The ad campaign that kicked off in August this year, was a novelty, playing with the concept of the British Dirty Sanchez boys traveling through Europe visiting some of the greatest football stars Nike has under contract. In their everlasting battle with Adidas, Nike launched the campaign as a 4 episodes tour. But where the first episode was quite hysterical, this last one has more of a been-there-done-that feeling to it. But, regardless of that, the tour has created enough buzz around the real star of the campaign: Nike’s T90 laser football boot. Not in the least thanks to the very original title Put It Where You want It, referring to the capacity of shooting the ball exactly there where you want it to be (and that really is the true meaning of the tagline). And because the campaign was – all in Nike tradition – an absolute jewel, let’s look one more time at one of the best TV adds, before Nike moves on to their doubtless new stunning creation for the Euro 2008 tournament. –B-
NIKE | BEAUTIFUL