AFTER THE MEGA HIT Y.M.C.A FROM THE VILLAGE PEOPLE TURNED INTO A UNOFFICIAL HYMN FOR THE YMCA THE CONTROVERSIAL MUSIC GROUP TOOK ON ANOTHER NATIONAL INSTITUTION: THE AMERICAN NAVY. IN THE NAVY WAS RELEASED IN 1979 AND WAS, IF POSSIBLE, AN EVEN BIGGER SUCCESS THAN Y.M.C.A. THE NAVY CONTACTED THE GROUP MANAGER TO USE THE SONG IN A RECRUITING ADVERTISING CAMPAIGN, WHICH WAS ALLOWED IN EXCHANGE FOR THE GROUP TO SHOOT A MUSIC VIDEO ONBOARD OF A FRIGATE. THE NAVY LATER CANCELLED THE CAMPAIGN AFTER PROTESTS OVER USING TAXPAYERS MONEY FOR A MUSIC VIDEO, BUT THE MESSAGE OF THE SONG WASN'T LESS CLEAR AND INSPIRED MANY YOUNG MAN TO ENLIST.
Cetara is a small ancient Italian town at the bottom of the Monte Falerzio. It is located in a valley next to a lemon grove, an old village with a rich history and many traditions. Cetara has always been in close connection to the sea. The name itself comes from cetari, which means tuna fish sellers. Quiet and tidy today, Cetara still has its original character with many houses facing the harbour and many alleys and stairs that lead out of the village and bringing you into the mountains. Cetara is a stereotype Italian village, where you are overwhelmed with the smells of tomato, fresh basel and anchovis and, of course, lemons.
The Navy, no matter what country, has always been a military discipline that has attracted many young men. Giovanni Carlos Januzzi was no exception to that rule. Giovanni was born and raised in Montecorvino Rovella, a town in the province of Salerno in south-west Italy and served his country in the Navy for 12 years. We can't be sure if it is the Navy that inspired him to practise sport and build a body like a marble staute, but whatever it was, Giovanni did an excellent job doing so. Currently he works as a personal trainer and instructor for Kettlebell and Functional.
Giovanni Carlos Januzzi follows the concept of aesthetic fitness. His idea of beauty is very different from the classic bodybuilding. In contrary, Giovanni strives fro a more natural shape of body and muscle mass, inspired by the classic Greek athletes. His goal is to represent the bodies of ancient heroes, depicted in natural poses with harmonic physique without imperfection. He applies it in his work as trainer, in the training of his own body and also in his modeling which he has taken to heart as well. For Giovanni training is more than a hobby. It is a passion that gives meaning to his life.
Working in the navy is a life of discipline. Sport is part of it, as it’s a healthy lifestyle. Which is also something Giovanni has embraced in his current life. So much that is it a real part of his schedule. Giovanni studies his diet according to the needs of his workouts and physical goals. Unlike most athletes he does not follow a high protein diet but a hypo caloric due to the large number of workouts. It still allows hi to have a lean physique as defined as a statue.
Together with Italian photographer Miky Lerisi, Giovanni Carlos Januzzi went to the coastal village Cetara for a photoshoot that can only be inspired by the models naval history. Posing in traditional sailors outfit, Giovanni and Miky sketch us a, dream image of an Italian sailor sculpted like a Greek god. Miky was born and raised in the beautiful city of Naples where he was exposed to the works of the old Italian masters since very young age. His affection for the works of Caravaggio are clearly visible in his magnificent photographic work, his session with Giovanni no exception. If In The Navy was the trigger for the early 1980's for young men to enlist, maybe the Italian Navy should consider using these portraits by the hand of Miky Merisi. Guaranteed many will consider joining. –BM-
MIKY MERISI | BEAUTIFULMAG
GIOVANNI CARLOS JANUZZI | BEAUTIFULMAG